Swim England has released the first ever guide to engaging trans people into swimming. This coincides with the 2017 Rainbow Laces campaign which is currently taking place, celebrating LGB&T inclusion in sport. The new guide supports pool operators and clubs. It provides insight and advice on giving trans people the best experience of swimming possible. The guide is designed to...
Over half of UK adults are considered ‘lapsed riders’, but a series of studies developed by HSBC UK and British Cycling has found that small behavioural ‘nudges’ can encourage people to start cycling again. In summer 2017, HSBC UK and British Cycling developed and ran a set of studies to identify new andtangible ways to increase cycling. These studies draw on...
This report presents statistics on walking and cycling in England for 2016, including the proportion of adults participating at a local authority level. Key findings were that people are walking less often but cycling further compared to ten years ago. Also, two fifths of adults walk for travel at least once a week and one in eight adults cycle for any...
This latest release from the Office for National Statistics provides an analysis of the UK Time Use Survey. This looks at the amount of time children spend engaging with the outdoors and sports activities. Key findings were: • Children aged 8 to 15 years in the UK spent just over an hour (68 minutes) of their leisure time on average per...
This report aims to provide a picture of the targeted This Girl Can funded project delivered by London Sport during summer 2017. It’s based on observation from London Sport, with feedback gathered from partners and recipients. Referring to three groups of stakeholders: 1. Delivery Partner – the organisation providing the delivery coach e.g. GoodGym 2. Delivery Coach – the individual delivering the activity...
Latest figures from Sport England's Active Lives Adult Survey show 27.7 million people – 61.8% of the 16+ population in England – are active. That means they meet the Chief Medical Officer’s guidelines and do at least 150 minutes of moderate intensity activity each week – gaining health benefits including a reduced risk of dementia, depression, diabetes, and improved mental...
Almost three quarters (73%) of women living in seven major UK cities never ride a bike for local journeys. Despite this, over two-thirds (68%) say their city would be a better place to live and work if more people cycled, new data reveals. Women: reducing the gender gap, published by Sustrans, details women’s travel habits, views and attitudes towards cycling. The...
This case study, prepared by Women in Sport in partnership with British Cycling, showcases guidance on best practice in identifying and overcoming the barriers and motivators to women entering more formal 'challenge' rides. It further explores potential methods of persuading women to participate in these 'challenge' rides.
This study outlines findings of the largest behavioural change study on physical activity - based on verified data. Conducted by RAND Europe, this study is the largest yet to measure the effectiveness of financial rewards coupled with wearable technology to make people more active over time. Research focused on Vitality Active Rewards with Apple Watch and how it works to make...
Strava, the global social network for athletes, has revealed the results of a major study into the relationship between exercise and period pain. More than 14,000 active women from around the world were involved in the research, which was conducted by a team from St Mary’s University, London and menstrual cycle tracking and exercise app FitrWoman, in partnership with Strava. It...