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Big sports brand campaigns focus on women and the young

The World Federation of the Sporting Goods Industry (WFSGI) have shared their…

72% say Always Active School Uniforms are more appropriate

As part of National School Sport Week, Youth Sport Trust outline how…

Sport England launch new Place Needs Assessments

The new Place Need Assessments from Sport England combine Inequalities Metrics and…

Spending Review

The UK government ‘spending review’ last week focused largely on housing, defence and…

Mums Could Be the Key to Reversing the Drop in Female Volunteer Coaches

A new report by UK Coaching says Female Volunteer Coaches have dropped from…

Nearly 45,000 Fewer Hours of PE

A new report by Youth Sport Trust finds:

Spotlight on priorities: Aligning with the Pulse of Policy

Recent headlines and policy statements show a clear direction of travel: governments…

JU:MP pilot increases CYP activity by 70mins/week in Bradford

JU:MP (which stands for Join Us: Move Play) is one of 12…

British Muslims Mental and Physical Health

Muslim Sports Foundation (MSF) and Mind have reported on their nationwide survey…

Wellbeing gap: low trust in Barking, high life satisfaction in Lambeth

How Do Londoners Feel About Being Active? This year’s Active Lives data…

Cycling increases in Southwark, while walking falls in Westminster and Brent

Active Travel: How Are Londoners Getting Around? While London’s overall levels of…

Activity levels vary by 20% across London boroughs

How Active Are Londoners? The latest Active Lives data shows that Londoners overall…

Schools closing as pupil numbers fall

The numbers of school children in London is falling (see above). The…

It starts with Play

Play England have released their 10-year strategy alongside their interim state of…

Culture, economics and discrimination affect Black Girls’ participation in sport

Despite having some of the most positive views relating to sport (see…

AI can help make London a global leader in inclusive, data-driven physical activity

The diagram above illustrates how AI collects data (e.g. step count, preferences, location),…

Londoners lead the way in voluneering as age profiles shift

The new report on volunteering by nfpResearch finds that:

London is the only region where fewer than half of people donate to charity

According to the 2025 ‘UK Giving Report’ by Charities Aid Foundation:

Good news: We’re mostly healthy!

As flagged last week, the Insight Team are now sharing the most…

Embedding PA into healthcare benefits patients, NHS staff and the wider population

There are a number of useful sources that remind us why London…