The FA ambassador programme, in which female football players share their stories and inspiration is an established programme. This research assesses the impact of player appearances on growing female participation in football, whilst also exploring factors that cause women to play sport. Following discussions with girls, players and organisers, it was observed that the appearance programme is a positve experience...
A concise document summarising research into how to market sports and fitness to women. The document covers the 'who'; previous experiences and attitudes, demographic groups, life stages and consultation of women themselves. It then explores 'what' makes up a resonating message; the channel, relatability of role model, friendly voice, audience motivations and barriers. Lastly it advises on 'how' to promote...
A large disparity between the number of men and women playing sport still exists, with 13 million females saying they would like to participate in more sport. This document explores the benefits of female participation at an individual level, including academic achievement, employment, health and wellbeing and the influence on surrounding family and community. Next, it discusses the economic benefits...
This factsheet shows the proportion of disabled people taking part in sport based on the data from Active People 10 April 2015-2016. The data includes: - once a week participation - once a week participation by impairment - once a week participation by gender - once a week participation by age - once a month participation - once a month participation by impairment - once a month...
Satellite clubs were launched in 2013 as a part of Sport England's response to the Government's new strategy for youth sport. This evaluation aims to assess the effectiveness of satellite clubs, focussing on four key objectives: 1. Understand and evaluate the success of different organisations in engaging, retaining and achieving outcomes with groups traditionally under-represented in sport 2. Understand how effectively County...
The third annual report of the legacy of London 2012 captures the legacy activities that took place between summer 2014 and summer 2015. The report covers legacy impacts on sport and healthy living, economic growth, the regeneration of East London, paralympic legacy, and local communities.
The fourth annual report of the legacy of London 2012 captures activities that took place up until summer 2016. The report covers legacy impacts on sport and healthy living, economic growth, the regeneration of East London, Paralympic legacy, and local communities.
The UK Active Blueprint sets out clear and achievable recommendations to get the nation moving. It details an evidence based policy, bringing together existing research, technology, programmes and partnerships to help get Britain more active in a variety of ways. The document brings together input from a collection of stakeholders, thus encompassing a broad spectrum of physical activity policy in...
This report was produced in reaction to data suggesting that the majority of disabled people state that their health or disability prevents them from participating in physical activity. In order to gain insight into disabled peoples' perceptions of sport, qualitative market research was conducted to gain greater understanding of the barriers to taking part, and identify similarities and differences across...
This report provides insight into disabled people's lifestyles, interests and hobbies and tries to determine the extent to which sport and physical activity are part of their lives. It provides guidance on how to improve, adapt and develop sport and physical activity interventions to make them more relevant and appealing to disabled people. Key findings include: - 70% of those surveyed...