Following our London 2012 Anniversary report in summer 2022 which highlighted the impact of the cost-of-living crisis on our sector, London Sport has commissioned new research to develop our understanding of how the crisis is affecting activity levels in London and across the UK.
In partnership with Opinium, a market research and insight agency, London Sport conducted a poll to adults across London and the UK in February 2023. The poll explored varying opinions and perceptions amongst 2,000 UK adults and 500 London-based adults.
The research found the ability to be active and exercise behaviours have been disproportionately impacted for young people, ethnic minority communities and disabled people / people with long-term health conditions. Londoners in general were seen to be worse affected than the rest of the UK.
Published in April 2023.