London is the only region where fewer than half of people donate to charity

London Sport

According to the 2025 ‘UK Giving Report’ by Charities Aid Foundation:

  • At a UK level, most people (83%) did something charitable or engaged with civil society in the past 12 months. The most common actions were:
    • Donated money to charity (50%)
    • Given goods to charity (49%)
    • Bought something at a charity shop (41%)
    • Signed a petition (38%)
  • Donations rates have decreased across all age groups, but particularly with 16-24 year-olds where only 36% donated or sponsored in the past 12 months, a decline of around a third since 2017. London is the first and only region where fewer than half of people donate to charity
  • Reasons for not donating include affordability, lack of trust, and a lack of interest.
  • £15.4 billion was donated to charity last year. Of this:
    • Health charities received the most in donations from the public (14% in total, around £2.2 billion). 
    • Sports and recreation charities received the 2% of donations, around £282 million.
Geographic Coverage
London
Summarised by
Meg