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Created a year ago

The largest behaviour change study on physical activity - based on verified data - shows Vitality incentives combined with Apple Watch lead to significant and sustained increases in activity levels. Vitality is the largest science-based wellness program globally, with more than eight million members in 19 countries. It has been proven to help improve health outcomes and lower insurance costs.

Vitality Shared-Value Insurance is a new way of doing insurance. This business model is founded on Vitality, a wellness program that draws on behavioural economics to support, guide and incentivize better health behaviour, and in doing so, helps to impact health outcomes positively over the long term.