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Created 4 years ago, updated 5 months ago

In every generation technology changes peoples’ lives. The world someone is born into is not the same as the one they leave, with many leaps forward contributing to a brighter and better future. 

In this report the Future Foundation, the world’s leading independent global consumer trends and insight firm, presents five trends that it believes will become more and more relevant to those of us in the sector alongside examples of where sport is already innovating.

There is now a window of opportunity for our sector to harness these trends to enhance the future. Only through preparation can we make sure that sport and recreation is part of the next leap and not just another footnote in the past.

About this dataset

Geographic Coverage:
  • United Kingdom

London Sport Insight Team (