This report by Loughborough University London explores Covid-19’s impact on sports and what this means for the future of the sports industry. The wider impact of Covid-19 on sports such as the effect on event management and community sport is discussed in this report. Alongside this, the report covers the economic impact of Covid-19 on sports including financial losses for major sports clubs and challenges faced by major sporting events.
Additionally, the impact of lockdown on athletes and public sentiment is discussed- with the addition of details of how sporting industries have had to adapt to Covid-19 to function more effectively. Post-pandemic directions for the future of the sporting industry moving forward are also detailed, considering various challenges and obstacles with the aim of understanding the full impact of the pandemic on sports.