Quantitative and qualitative research profiling current players and those that are not currently playing. The document identifies the typical player as over 58, who used to play football over a decade ago. The most important channels to reach the target audience is through word of mouth and newspaper/magazine ads. The most common reasons for wanting to take part are for health and fitness, socialising and for the love of the game. The biggest challenge to reaching those not currently playing is altering the misconception that the game is too gentle and slow. In the future, the FA should look to host more competitive or friendly matches and tournaments to keep players satisfied.
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7 years ago  
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