London has more people volunteering or working in sport (19%) than the rest of the UK (11%).
Most people do not think about volunteering or working in sport, especially across the UK.
In London, 40% say they would not consider it, while 19% already do it. However, 36% say they might in the future.
Across the UK, most people (67%) say they would not volunteer or work in sport. Only 9% already do, and 20% might consider it in the future.
Many Londoners are not thinking about it right now, but some may join later. This shows there is still interest that is not being used.
The main barriers in London are lack of time (36%) and not feeling confident or qualified (34%).
To grow volunteering, it is also important to understand why some people are not interested and what might change their minds.