The diagram above illustrates how AI collects data (e.g. step count, preferences, location), analyses patterns, and recommends tailored activity options – like local walking groups, dance classes, or sports sessions.
The linked paper from The Lancet Public Health states that AI is reshaping public health – offering real-time insights, personalisation, and smarter planning. But it must be used ethically, equitably, and securely.
AI tools can be leveraged to:
- Tailor activity suggestions based on individual habits, preferences, and local environments – boosting motivation and long-term engagement.
- Address inactivity in underrepresented communities by adapting interventions to cultural and environmental contexts.
- Identify individuals or groups at risk of inactivity or programme drop-off, enabling more targeted and effective use of resources.