- England
This report is a collation and summation of existing research that Sport England have completed through their work to help people to stay active during the pandemic. The research will range in sampling and methodologies, but in focusing on reputable sources of information, they hope to give a clear and accurate picture of the key consumer themes affecting life in England right now.
Sport England have identified three consumer themes as key factors influencing people’s current relationships with physical activity (in terms of opportunities, attitudes, and behaviour):
• People who feel worried or anxious about contracting Covid-19
• People who have been disproportionality impacted financially by the pandemic
• People experiencing a greater burden of care due to Covid-19 pressures
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