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Created 4 years ago, updated 4 years ago
The England & Wales Cricket Board (ECB) have identified that the cricket playing market is at best stagnant with player satisfaction declining quicker than ECB is responding.  Over half of cricket participants are identified as Millenials (20-34) who have low attention span, need instant gratification and are time poor. This presentation begins to tackle these obstacles to overcome the decline in participation

About this dataset

Geographic Coverage:
  • England and Wales