The Role of Boxing in Development: A Social Marketing Perspective

This report discusses how and why boxing is so successful in helping to combat anti-social behavioural problems in young people from deprived communities. It identifies five common themes of which the report is centred around:

- True Grit: A Credible Sport to Tackle Gritty Social Problems

- The Demands of Boxing: Inherent Values and Skills

- Leaving It All in the Ring: Re-channeling Aggression

- Boxing: A Community Built on Blood, Sweat and Tears

- Walking in the Footsteps of Tough Role Models