This report by Muslim Sport Association highlights their successes and impacts from 2022, through the funding they have received and invested into their charity, which aims to engage ethnically diverse females through the power of sport and physical activity. Throughout the report they share a summary of how they developed and supported programmes in response to the pandemic; how they pivoted existing programmes; and also how they have catalysed change and innovation in the sector through insight and bold new thinking.
Mainly, their research contribution found that 1/3 of British Muslim women describe their current fitness activity level as ‘inactive’. They also discovered that 43% British Muslim Women said that current sports facilities are not appropriate for them. With the use of this research, they created a model that has shown robust success even in times such as the pandemic where they were able to adapt and take their existing offering online such as yoga, football, fitness, and fencing fitness to help keep the community engaged, using the network of coaches they have established.
