Coaching, Social Media and Technology

This report compares the results of research conducted by Ofcom and sports coach UK into online habits of people and coaches. Certain trends are outlined such as the growth in usage of tablets, smart phones and social media for ordinary use as well as coaching resources. The report investigates how these trends vary by age and gender, useful for those wanting to find out how to best engage with coaches and what technology they will feel confident using. For example, older coaches struggle with creativity on the internet. It is a concise short document with numerous statistics, useful for quick insight into matching up coaches to online behaviour.