Go Where Women Are

A 50 page insight document exploring our current understanding of women and how to close the gender gap in sport. The report details 7 key principles that need to be kept in mind when delivering exercise to this target group. It then details the main barriers, motivations and triggers that need to be covered in order to understand and engage with this audience. The report offers practical advice as to what to do, say and how to evoke an emotional response in order to get more women and girls active.