Fitness Sector Social Good Report

This report explores the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with stakeholders, thus creating a more valued and sustainable organisation. All organisations, whether private, public or third sector, in the fitness sector have a fundamental obligation to inspire peope to live healthier and more active lives in a responsible, authentic and compassionate manner. However, the emergence of more business owners in the sports sector has led to an increase in the pursuit of financial success. The report discusses the implications, rewards and impact of a business adopting a broader definition of its role in society, rather than solely pursuing financial gain.