Media Research Report

EFDS commissioned ComRes to produce this research report to look at how disability sport and physical activity is currently portrayed in the media. In addition to media monitoring (for 8 weeks over May and June 2016), ComRes also conducted interviews and online research with disabled and non-disabled adults and journalists.  All groups interviewed believe that current media coverage of sport and physical activity for disabled people is broadly of a high quality. Despite this, there are a number of suggestions to improve coverage further: most notably, all groups would like to see more media content about sport and physical activity for disabled people. As a result of this report, EFDS have also produced an accompanying media guide for reporting on disabled people in sport.