The government alongside Sport England have launched the ‘Let’s Move!’ campaign, intended to keep families active all year round.
Key figures prompting the action include:
- More than 5-in-10 children aren’t sufficiently active (<60 mins/day)
- Almost 6-in-10 parents say their children’s activity levels are likely to suffer a seasonal dip during autumn and winter
- Cold or wet weather and darker evenings are the key barrier
- 8-in-10 parents underestimate how much exercise children need
The campaign aims to help parents discover simple, fun, and pressure-free ways to build movement into daily life – which can start with just 10 minutes of activity – from kitchen discos to local activities and playground fun.