While Sport England’s ‘Context is Everything’ report offers a broad national context for the Active Lives figures, it’s crucial to recognise that each region, and London in particular, faces its own distinct challenges.
Over the next few weeks, we will delve into key areas to explore their potential impact on the future of sport in London.
- Declining birth rates may affect the sport sector in the coming years. What might the implications be?
- The UK experienced more deaths than births in the year to June 2023, a first since the 1970s
- In London, the Total Fertility Rate dropped from 1.84 in 2012 to 1.35 in 2023, well below the replacement level of 2.1
- Digital engagement in London presents both opportunities and challenges for sport, which we will explore further soon
- Three-quarters of UK residents use their mobile phones for internet browsing for over 3 hours and 15 minutes daily1
- In London, digital engagement around 3% higher than the national average2
- Economic factors may influence how Londoners engage in sport
- According to the ONS Annual Population Survey, unemployment in England stood at 3.7% in 2023, while London’s rate was notably higher at 5%.