Physical Activity and Sport Participation

This insight report aims to provide Port of London Authority with a concise summary of current activity and potential opportunities for sport and recreation along the Tidal Thames. London Sport have carried out this work in support of Port of London Authority’s 20 year aim to see greater participation in sport and recreation on and alongside the water as part of the greater Thames Vision project. The scope of the work included gatheri...

Presentation put together by Boo Consulting for London Sport. Twenty-Nine women across four industry sectors and varying demographics were interviewed to explore London specific barriers to activity. London's female physical activity level is lower than the national average yet also has the greatest latent demand. Barriers were not paired with lack of opportunity rather; hectic London lifestyles, long commutes, higher perceived costs, s...

The England & Wales Cricket Board (ECB) have identified that the cricket playing market is at best stagnant with player satisfaction declining quicker than ECB is responding.  Over half of cricket participants are identified as Millenials (20-34) who have low attention span, need instant gratification and are time poor. This presentation begins to tackle these obstacles to overcome the decline in participation

A 2013 review of water sports and boating activity. Respondents were asked about frequency and methods of participation. The data highlighted that participation in water activities is at it's highest since 2007.