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Physical Activity and Sport Participation Funding
  • Created a month ago

    Barclays and The FA Announce Landmark Partnership To Invest In UK Women's Sport

    London Sport
    The Football Association and Barclays have announced a landmark partnership, the biggest ever investment in UK women’s sport by a brand, with Barclays unveiled as the title sponsor of The FA Women’s Super League with effect from the 2019/20 season. The multimillion-pound partnership – running until July 2022 – will see the top tier of women’s football renamed as the ‘Barclays FA Women’s Super League’ and the introduction of record level...
  • Updated a year ago

    Tesco National Charity Partnership - Final Evaluations

    London Sport
    From January 2015 to December 2017 Tesco delivered a ground-breaking partnership which resulted in over £25 million being raised. Their Let's Do This campaign reached 35.4 million people and inspired around 1.1 million UK adults to take some form of action to improve their lifestyle. Furthermore, their local and online programmes engaged 1.2 million people, right across the UK, and led to statistically significant behaviour change. Both...
  • Updated 2 years ago

    Borough Physical Activity and Sport Profiles 2017

    London Sport
    In consultation with Local Authorities, London Sport has prepared 33 'Physical Activity and Sport Borough Profiles' and a London wide profile to be used by partners to understand trends affecting behaviour at a local level, and to identify opportunities and target groups/areas for evidence-based interventions.  The profiles contain borough level data on demographics, physical activity and sport participation, health, education, funding...
  • Created 2 years ago

    London Physical Activity and Sport Profile 2017

    London Sport
    London Sport has prepared the 'London Physical Activity and Sport Profile' to be used by partners to understand trends affecting behaviour at a local level, and to identify opportunities and target groups/areas for evidence-based interventions.  The profile contains data on demographics, physical activity and sport participation, Active Lives, health, education, funding, facilities, active travel, projects and key contacts at a London ...
  • Updated 3 years ago

    Borough Physical Activity and Sport Profiles

    London Sport
    In consultation with Local Authorities, London Sport has prepared 33 'Physical Activity and Sport Borough Profiles' and a London wide profile to be used by partners to understand trends affecting behaviour at a local level, and to identify opportunities and target groups/areas for evidence-based interventions.  The profiles contain borough level data on demographics, physical activity and sport participation, health, education, funding...
  • Created 3 years ago

    Top Tips for Marketing Sport and Fitness to Women and Girls

    London Sport
    A concise document summarising research into how to market sports and fitness to women. The document covers the 'who'; previous experiences and attitudes, demographic groups, life stages and consultation of women themselves. It then explores 'what' makes up a resonating message; the channel, relatability of role model, friendly voice, audience motivations and barriers. Lastly it advises on 'how' to promote the message regarding channels...
  • Created 3 years ago

    Say Yes to Success

    London Sport
    Despite a number of sporting achievements in recent years, women's sport still fails to match the commercial investment and media coverage that male sport benefits from. The female sporting calendar is primarily the Olympic and Paralympic Games, whereas male sport dominates the media between these events. Female athletes need regular and structured opportunity to compete in competitions to increase their fan base, media coverage, and co...
  • Created 3 years ago

    Towards an Active Nation

    London Sport
    In December 2015, the Government published Sporting Future: A New Strategy for an Active Nation. It sets a bold and ambitious direction for sport policy which has been widely welcomed. It looks beyond simple participation to how sport changes lives and becomes a force for social good. At its heart are five outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.  ...
  • Created 3 years ago

    Sport in the UK: Facts and Figures

    London Sport
    Resource providing key facts and figures, along with resource links, across fields that are relevant to physical activity and sport participation: Economy/Finance/Funding  Major Events  Physical Health  Mental Health  Sports Volunteering  Social Cohesion  Crime and Anti-Social Behaviour  Participation  Sports Clubs  Facilities and Access  School Sport  London 2012 Olympic and Paralympic Games  Local Authorities
  • Created 3 years ago

    Steps to Solving Inactivity

    London Sport
    This report provides new findings and compelling evidence of the need to turn the tide on the physical inactivity pandemic in England. Offering a wealth of figures, the 29% physically inactive rate is consistently mentioned and compared at both a local and international level. For example, this rate is double both Germany and France's level of physical inactivity and worryingly, higher than the USA. At a county level, rates are pulled t...