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Physical Activity and Sport Participation Disability Marketing and Communications
  • Updated 3 years ago

    Access for all: Inclusive communications

    London Sport
    Central to EFDS’s work with a wide range of partners is communication. The way organisations talk, words used, tone of voice or even body language can affect anyone’s opinion of the sport or fitness provider and most of all – their trust in them. Communication is also about listening to the audiences and using the insight to target more effectively. EFDS continues to build on our insight of disabled people’s preferences in language, mes...