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Physical Activity and Sport Participation Behaviour Change
  • Updated 21 days ago

    London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity

    London Sport
    With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the population of less active people is large but also diverse, London Sport has commissioned a major research segmentation, solely focusing on less active Londoners: those doing less than 150 minutes of physical activity p...
  • Created 6 months ago

    Behaviour Change Study on Physical Activity

    London Sport
    This study outlines findings of the largest behavioural change study on physical activity - based on verified data. Conducted by RAND Europe, this study is the largest yet to measure the effectiveness of financial rewards coupled with wearable technology to make people more active over time. Research focused on Vitality Active Rewards with Apple Watch and how it works to make people more active. Vitality Active Rewards is grounded in th...
  • Updated 8 months ago

    Case Study - Exploring the Transition from Recreational to Challenge Rides with British Cycling

    London Sport
    This case study, prepared by Women in Sport in partnership with British Cycling, showcases guidance on best practice in identifying and overcoming the barriers and motivators to women entering more formal 'challenge' rides. It further explores potential methods of persuading women to participate in these 'challenge' rides.
  • Updated a year ago

    Tesco National Charity Partnership - Final Evaluations

    London Sport
    From January 2015 to December 2017 Tesco delivered a ground-breaking partnership which resulted in over £25 million being raised. Their Let's Do This campaign reached 35.4 million people and inspired around 1.1 million UK adults to take some form of action to improve their lifestyle. Furthermore, their local and online programmes engaged 1.2 million people, right across the UK, and led to statistically significant behaviour change. Both...
  • Updated 2 years ago

    Applying Behaviour Change Theories

    London Sport
    Changing behaviour is crucial in helping inactive people become active, and as such, has been at the heart of the Sport England Get Healthy Get Active projects. This guide provides information to support partners to use behaviour change theories, giving an overview of the behaviour change techniques that are employed by the Get Healthy Get Active projects to good effect. The information is intended to support the reader to: - Improve t...
  • Created 3 years ago

    The Role of Boxing in Development: A Social Marketing Perspective

    London Sport
    This report discusses how and why boxing is so successful in helping to combat anti-social behavioural problems in young people from deprived communities. It identifies five common themes of which the report is centred around: - True Grit: A Credible Sport to Tackle Gritty Social Problems - The Demands of Boxing: Inherent Values and Skills - Leaving It All in the Ring: Re-channeling Aggression - Boxing: A Community Built on Blood, S...
  • Updated 3 years ago

    Under the skin

    London Sport
    Aimed at understanding youth personalities to help get young people active. Linked to the Youth Insight Pack (The challenge of growing youth participation in sport, 2014) and working with YouthSight, this piece increases understanding of the differences between young people - their mindsets, lifestyles, quirks and concerns. Aims to help understand attitudes, behaviours and preferences of young people. A perfect starting poing for design...
  • Updated 3 years ago

    Understanding Women's Lives

    London Sport
    Research piece designed to develop further understanding into the lives women and what barriers and motivations they might have in relation to sport. Key findings were: 1. The cultural conditions are ripe to transform women’s sport but to drive up participation, sport will have to adapt 2. Every woman’s relationship with physical activity is unique 3. Using typologies or segments to represent women is too simplistic 4. Women hold six co...
  • Updated 3 years ago

    Understanding the London specific barriers to girls and women getting active

    London Sport
    Presentation put together by Boo Consulting for London Sport. Twenty-Nine women across four industry sectors and varying demographics were interviewed to explore London specific barriers to activity. London's female physical activity level is lower than the national average yet also has the greatest latent demand. Barriers were not paired with lack of opportunity rather; hectic London lifestyles, long commutes, higher perceived costs, s...
  • Updated 3 years ago

    ASA Behaviour Change Research Operator Pack

    London Sport
    Presentation on the Amateur Swimming Associations commissioned behaviour change research. It outlines 5 behavioural challenges and provides more information on how to deliver swimming to participants and grow the sport nationally.