Topic
Less Active Segmentation

Creating HERstory through sports to challenge inequalities in physical and mental health – Impact report 2021/2022Creating HERstory through sports to challenge inequalities in physical and mental health – Impact report 2021/2022

London Sport
Added 7 months ago
This report by Muslim Sport Association highlights their successes and impacts from 2022, through the funding they have received and invested into their charity, which aims to engage ethnically diverse females through the power of sport and physical activity. Throughout the report they share a summary of how they developed and supported programmes in response to the pandemic; how they pivoted existing programmes; and also how they have ...This report by Muslim Sport Association highlights their successes and impacts from 2022, through the funding they have received and invested into their charity, which aims to engage ethnically diverse females through th...

London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity

London Sport
Updated 3 years ago
With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the population of less active people is large but also diverse, London Sport has commissioned a major research segmentation, solely focusing on less active Londoners: those doing less than 150 minutes of physical activity p...With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the...