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Less Active Segmentation

London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity

London Sport
Updated a year ago
With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the population of less active people is large but also diverse, London Sport has commissioned a major research segmentation, solely focusing on less active Londoners: those doing less than 150 minutes of physical activity p...With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the...