Instant
Highlights
Show: 
Instant search is disabled. Press enter to search.
Segmentation
  • Updated 2 months ago

    London Sport Segmentation: Enriching Our Understanding Of Less Active Londoners To Target And Tackle Inactivity

    London Sport
    With physical inactivity estimated to cost the NHS alone more than £1 billion a year, and wider costs to society around £7.4 billion, the need to get less active people active has never been greater. Recognising that the population of less active people is large but also diverse, London Sport has commissioned a major research segmentation, solely focusing on less active Londoners: those doing less than 150 minutes of physical activity p...
  • Updated 3 years ago

    Understanding Women's Lives

    London Sport
    Research piece designed to develop further understanding into the lives women and what barriers and motivations they might have in relation to sport. Key findings were: 1. The cultural conditions are ripe to transform women’s sport but to drive up participation, sport will have to adapt 2. Every woman’s relationship with physical activity is unique 3. Using typologies or segments to represent women is too simplistic 4. Women hold six co...
  • Updated 3 years ago

    Coach Market Segmentation

    London Sport
    Segments the coaching market into 10 based on motivation and learning behaviour rather than by age, sex or occupation. Also breaks down the market size and gender split of each segment and type of learning resources required.
  • Updated 3 years ago

    2015 Eureka! Overview

    London Sport
    The England & Wales Cricket Board (ECB) have identified that the cricket playing market is at best stagnant with player satisfaction declining quicker than ECB is responding.  Over half of cricket participants are identified as Millenials (20-34) who have low attention span, need instant gratification and are time poor. This presentation begins to tackle these obstacles to overcome the decline in participation
  • Updated 3 years ago

    Getting Active Outdoors Final Report

    London Sport
    Report commissioned by Sport England and produced in partnership with the Outdoor Industries Association. The research looks at the outdoors activity market, its scale, stakeholders, trends, motivators and barriers to participation. The report identifies eight market segments: Explorer, Thrill Seeker, Learner, Adventurer, Freestyler, Fitness in Nature, Challenger and Tribe Member. Participation in outdoor activities has risen 3% in th...
  • Updated 3 years ago

    Exploring the Adult Male Football Universe in England

    London Sport
    An infographic based insight review of basketball satellite clubs across England. Includes statistics on participants, coaches, sessions and training and development.
  • Updated 3 years ago

    The challenge of growing youth participation in sport

    London Sport
    Sport England presentation that provides insight into understanding young people (14-25) via the context of their environment and their attitudes and behaviours and, how that impacts on their motivations and relationships with sport. It further outlines key information on how to engage, deliver to and retain young people in sport with case studies of successful activites.