This Girl Can is back with a brand-new TV advert to inspire more women and girls to take part in sport and physical activity. The advert, which will premiere nationally Friday 17th January 2020, shows the raw unfiltered reality of women exercising in whatever way that works for them.
Launched in 2015, This Girl Can has been working to address the significant gender gap found in sports and exercise, to build women’s confidence around being active, and help them meet the Chief Medical Officers’ guidance.
Since it was launched, the campaign has already inspired more than 3.5 million women to act but there’s still a lot to do, with 40% of women aged 16 and over not active enough to get the full health benefits of sport and physical activity, compared to 35% of men.
The campaign was based on the insight that 75% of women say they want to do more sporting activities or exercise, but one of the unifying barriers found to be holding them back is a fear of judgement.