- International
This document details marketing strategies that help encourage women and girls to be involved in sport. It covers a number of methods of getting more people engaged, and is based on practical techniques from:
- Commercial Marketing
- Social Marketing
- Make Sport Fun's sports and activity marketing campaigns
- Global sport and activity marketing campaigns
The document helps the reader to plan marketing campaigns using the standard 5 stages of marketing strategy. It also focusses on tools, tips and tricks for implementing promotion.
