Transport Classification of Londoners (TCoL)

Created 2 months ago, updated 2 months ago

The Transport Classification of Londoners (TCoL) is a multi-modal customer segmentation tool developed by TfL that has been designed to categorise Londoners on the basis of the travel choices they make, and the motivations for making those decisions. The desire to understand these behaviours and motivations is borne out of a need to plan effectively for London both now and in the future.

This report is the third of three reports documenting the development of the segmentation. Here, we present and profile each of the nine TCoL segments, and provide guidance for their use.