Top Tips for Marketing Sport and Fitness to Women and Girls

A concise document summarising research into how to market sports and fitness to women. The document covers the 'who'; previous experiences and attitudes, demographic groups, life stages and consultation of women themselves. It then explores 'what' makes up a resonating message; the channel, relatability of role model, friendly voice, audience motivations and barriers. Lastly it advises on 'how' to promote the message regarding channels, repetition, user experience, accessibility and the need to build a community.  This resource would be useful to local clubs and services looking to create targeted marketing materials and promotions to women and girls.