This Girl Can Reveals New Inspirational Fit Got Real Message

Created 4 months ago, updated 4 months ago

This Girl Can has launched a new phase of its award-winning campaign that's working to drive down the gender gap in sport.

Fit Got Real aims to build on the campaign’s achievements so far, as well as specifically reaching out to women of backgrounds and ethnicities who feel left behind by traditional exercise. Our research shows that women in lower paid and routine jobs are twice as likely to be inactive as those in senior managerial roles, while South Asian and black women are also more likely to be inactive than white women.