This research piece outlines the perceptions of coaches and coaching as a profession. It hihglights the need to get more people participating in coached sport in order to further the recruitment of quality coaches across all sports. 

This research piece outlines the perceptions of coaches and coaching as a profession. It hihglights the need to get more people participating in coached sport in order to further the recruitment of quality coaches across all sports. 

The research found that while there is not one single perception of sports coaches, the traditional stereotype of a white man in a tracksuit bellowing instructions and bossing people around is not a commonly held view.

Through word association the research identified overwhelmingly positive perceptions of

coaches categorised into six key groups: 

  • Competent 
  • Honest 
  • Friendly yet tough 
  • Respected 
  • Good communicators 
  • Passionate
Last Update
8 years ago  
Geographic Coverage
  • National