- England
This report explores the motivations of different disabled people to take part in sport and physical activity. The methodology employed spanned secondary analysis and interviews with deliverers as well as interviews and online forums with disabled people.
The results describe the restrictions that different groups of disabled people face, be it physical, emotional or the need for advice. Depending on this level of limitation felt, some groups of disabled people tend to emotionally engage with targeted activities whereas other don’t. Overall, it was found that the current disabled offer is not effective because it is too focused on disability and impairment. Instead, opportunities must tap into the six values that were found to be important to them: relationships, maintaining health, progressing in life, increasing independence, having fun and building a positive self-image. As well as promoting these values, participants must be provided with information to support their participation including being made aware of adaptations that can be made and how logistical barriers, such as transport, cost and equipment, can be overcome. By raising the awareness of opportunities through additional channels, emotionally connecting via the 6 values and supporting participation, it is hoped that sports participation can be maximised and retained.
This report would be beneficial for those wanting to make their sport and physical opportunities for inclusive to disabled people both in terms of the marketing of the activity as well as delivery. Additionally it would be a useful read to those non-disabled that want to encourage disabled people to get more active.
