This digital campaign was created to inspire, inform and engage women aged 14 to 40 to increase running behaviour, in line with Sport England's 'This Girl Can' campaign. A research project, carried out in partnership with England Athletics, aimed to increase understanding of the impact that the 'This Girl Can' campaign was having on running behaviour, a well as an understanding of the digital community. The research project provided insight into the number of women engaged as a result of the campaign, as well as the most important factors influencing women to run. These findings were applied to make the digital campaign more relevant, and to continue measuring its impact. 

Last Update
4 years ago  
Contact
Geographic Coverage
  • United Kingdom