Central to EFDS’s work with a wide range of partners is communication. The way organisations talk, words used, tone of voice or even body language can affect anyone’s opinion of the sport or fitness provider and most of all – their trust in them. Communication is also about listening to the audiences and using the insight to target more effectively. EFDS continues to build on our insight of disabled people’s preferences in language, messages and the channels to reach more participants.
This guide has been written with Big Voice Communications to ensure we can share a wealth of information, increase participation and improve access to more opportunities for everyone.
